- By glens
- In Our Vendors
- Posted October 4, 2018
As you may know, one of our core values at Glen’s Garden Market is that we grow small businesses along with our own. Another is that we’re resilient – a characteristic that’s positively critical to survival in small business.
Over the course of the last five and a half years, we’ve given over 80 small, local food entrepreneurs their start on our shelves. One of those was Misfit Juicery, founded by Ann Yang and Phil Wong, two of our favorite young food dynamos of all time. A few days ago, Ann and Phil announced a major change in their approach to combating food waste throughout the supply chain, and we wanted to share their note with the Glen’s community so that you can learn about their decision in their own words.
Of course, we will continue to support Ann and Phil through this transition, and we can’t wait to see what they come up with next… you can be sure to find their next innovation on our shelves as soon as it’s ready to launch!
We have some big news to share. We started Misfit three years ago with four crates of ugly peaches and a borrowed blender in Phil’s college kitchen. Since then, we’ve learned that the opportunity to transform food “waste” into delicious products is much larger than juice alone.
Today, we are excited to announce that we are moving from Misfit Juicery to Misfit Foods, an entire universe of delicious products designed to address supply chain inefficiencies; created with you in mind. In order to tackle this exciting challenge, we have decided to stop juice production. This was not a straightforward decision. As a growing brand, we want to direct 100% of our energy and resources toward new product development and our larger vision of Misfit Foods.
This move allows us to think bigger and expand our impact. Over the past three years we have learned that food waste is a much bigger problem than whole ugly fruits and veggies alone. Did you know that scrap waste from carrot sticks, romaine hearts, and veggie noodles is a huge source of waste? Did you know that avocado oil production only uses 11% of the whole fruit? Yeah, it’s wild. We’re cooking up new products to address this full spectrum of waste in supply chains.
We can’t wait to build a better food system with you. Here’s what to expect from us:
An open invitation: We want to transform the biggest food supply chain inefficiencies into highly nutritious, plant-forward, delicious products with your help. The best part of building this business is the community around us. We would love for you be part of our product development process and give feedback on our new products and packaging. Join our Innovation Odd Squad to stay involved.
Celebrating a community of misfits: Over the last three years, we’ve learned that we’re not just building a business; we’re building a community of misfits who believe that their dollars spent are a vote for a better food system. Expect collaborations and content that celebrate misfits across industries. We can’t wait to share these stories of misfits in food and life with you. Follow us on Instagram and DM us ideas and suggestions anytime.
This is a huge step for Misfit, and – as with all big decisions – we’re mostly excited and a little apprehensive but we know we can do this with the community around us. We couldn’t have made it this far without you.
Consider this email an open invitation to be in conversation with us. Feel free to reach out with feedback, ideas and questions at firstname.lastname@example.org and email@example.com.
~ Phil and Ann